In times where most trade shows are cancelled and travelling remains a challenge, IPSO designed a digital portal to offer a premium customer experience to end-customers to visit and learn from anywhere.
The showroom is a golden opportunity for our partners to introduce the largest product range of the industry remotely to end-customers and the innovations through an interactive experience. The platform offers functionalities for sharing content easily.

The result of the pandemic has meant very limited person-to-person contact and cancellation of the large textile care exhibitions, where the industry would normally be catching up on the latest developments and innovations. So, Alliance Laundry Systems LLC decided, if customers cannot physically travel to see its products, it will take its range and solutions to them – virtually.

The result of many months’ work is a virtual showroom that leads the way in just what can be achieved to make products and services accessible for viewing and interrogating in an engaging and practical manner via a sophisticated yet easy-to-navigate custom-designed virtual platform.
Christophe Sisternas, VP Marketing International at Alliance Laundry Systems, comments on the thinking behind the new project. “ Covid-19 and lockdowns extending over long periods made it problematic to stay close to customers, hence the development of the virtual showroom. Investors in equipment and concepts need the latest news across our brands – it is a very important connection. It became obvious that with lockdowns constantly being pushed back that we need to employ digital methods to give 24/7 full information just like we do at trade shows. Using the virtual showroom, it is easy to explain/demonstrate key benefits to potential buyers. Visitors can drop in any time and also share their experience with others with direct links to FaceBook, Twitter, LinkedIn and emails.”

“The virtual showroom is an open platform everybody can use and also contact us whether it is Alliance sales personnel or local IPSO distributors. Visitors can use the platform to request assistance remotely in place of face to face and come back any time 24/7 to learn more. “

Check out the IPSO branded virtual showroom at https://showroom.ipso.com/